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For fitness-centre leaders, owners and chains

One member experience. Three opportunities for growth.

Give new and existing members a concrete starting point for training and follow-up. Choose what you want to achieve at your gym and explore how Alphatek can help.

A trainer guides a participant through exercises and reviews the result with them. PREVIEW

The member journey — lit where this goal changes something

  1. Before joiningA campaign built on one test
  2. Joining
  3. AssessmentThe test they saw in the ad
  4. The conversationA reason to stay
  5. Training
  6. Retest

Attract more members

Attract new members with an offer that fits.

Give older adults, runners and other audiences a concrete reason to choose your gym. Build targeted offers around Alphatek’s test concepts, with our help to get started.

Five concepts. One solution. Choose who to reach first.

Who would you like to reach?

Choose an audience and see how a test concept could become part of your offer.

Older adults

An offer built around everyday life.

Reach older adults who want to maintain strength, function and confidence in daily life. A personal assessment gives you a starting point for recommending relevant training.

Something concrete to discuss

Strength, function and balance. Use the results to give specific training advice and tailor follow-up.

Example membership offer

Senior assessment with a personal review and tailored training offer.

An older adult performs guided exercises and reviews the results with a trainer.

Active adults and newcomers

Spark curiosity. Give training a starting point.

Give people considering exercise something concrete to be curious about. Fitness Age is a quick assessment that makes test results easier to understand and discuss.

Something concrete to discuss

Strength, jumping performance and balance compared with reference data. Fitness Age describes test performance, not biological age.

Example membership offer

A membership campaign including Fitness Age and a personal review.

Also for businesses

A corporate membership with Fitness Age and a personal introduction for employees with different abilities and goals.

The film shows Fitness Age with exercises on the Alphatek platform and feedback on the screen.

Unsure about strength training

Make strength training easier to approach.

An introductory technique session gives new members a supportive start. The personal trainer and member look at measurements together and try adjustments to the exercise.

Something concrete to discuss

Live measurements and feedback, including during squats. Measurements support the trainer’s judgement of technique and load.

Example membership offer

A personal technique session to get started with strength training.

Squats with feedback on screen. The film shows left-to-right balance and how pressure shifts during the lift.

Runners

Give runners a reason to join your gym.

Reach people who mainly train outdoors with an offer that complements their running. Use the assessment as a starting point for strength training and individual follow-up.

Something concrete to discuss

Tests of the right and left leg, including hop tests. The trainer considers the results together and recommends areas to work on.

Example membership offer

A runner assessment, personal review and tailored strength programme, perhaps in partnership with a local running group.

Also for businesses

An offer for a company running group with runner assessments, personal reviews and strength training to complement running.

The film shows guided single-leg jumps and a review of measurements. It illustrates platform exercises, not the complete Runner Profile test battery.

Athletes and ambitious exercisers

Reach people who want more from training.

Build a visible offer for physical development. It gives you something specific to present to individual athletes and local teams and clubs.

Something concrete to discuss

Test batteries with strength and jumping exercises give coaches a basis for planning follow-up and tracking changes in test results.

Example membership offer

Performance assessment and training support for athletes or local teams.

Squats with lifting-speed feedback. An example of training with Alphatek, not a full Performance Screening.

Who does what when the offer goes out?

Alphatek supplies the test concept

We develop the test concepts and help you choose the first one. Installation and staff training are part of getting started.

Your gym owns the offer

You choose the audience, shape the offer around them and make it visible — on your website, on social media or through local partnerships.

The trainer leads the conversation

The trainer runs the assessment, uses the results and report to discuss the person’s goals and needs, and explains how training with you could fit.

Start with one audience. Expand when it suits you.

All five concepts are part of the same solution. You could start with older adults, use Fitness Age in your next membership campaign and develop a running offer later.

Your offer. Your identity.

Use your own offer names and visual identity in marketing. The test concepts keep their names in the Alphatek system.

Retain more members

Make the first session the start of a relationship.

Use Fitness Age to establish a starting point, discuss personal goals and agree on what comes next. Follow up with new assessments and use the results to consider what the member needs next.

Illustration of a personal trainer and a gym member reviewing a tablet together.
Use the review to discuss personal goals and what comes next.AI illustration

Give new members a specific reason to attend their first session.

With Fitness Age, you can invite members to assess their strength, explosive power and balance. Use the results to get to know them and discuss what they want from their training.

The assessment is one part of onboarding. The conversation and what you agree afterwards are just as important.

The film shows Fitness Age with exercises on the Alphatek platform and feedback on the screen.

From the first meeting to follow-up

What have you agreed before the new member leaves?

  1. Establish a starting point

    Complete Fitness Age and review the results together. Give the member time to ask questions and share their experience.

  2. Find a personal goal

    Discuss what the member wants to achieve and why it matters. Their goal may relate to daily life, an activity or something they want to master in training.

  3. Agree on the next step

    Consider personal training first. If it is not a good fit, find suitable group classes or offer practical training guidance. Agree on the next step using your centre’s existing routines.

  4. Review progress together

    Agree when to meet again. A reassessment gives you a fresh starting point for discussing training and considering further support.

A plan. An agreed next step. A time to review progress.

Illustration of a personal trainer coaching a gym member through a sit-to-stand exercise.
Make the next step practical with relevant coaching.AI illustration

A next step that fits the member.

Use their goal and the conversation to find a relevant way forward.

Personal training

For members who want closer guidance and help working towards a personal goal.

Group classes

Find classes that suit the member’s interests, goals and starting point.

Training guidance

Offer practical advice on exercises and how the member can get started independently.

A tool for your trainers. A process for your centre.

Alphatek helps you get started

We provide the tool, assessment results, installation and training. Together, we identify a first use that fits your centre.

Your centre sets the process

Decide how Fitness Age fits into onboarding, who follows up and how you arrange the next meeting within your existing routines.

The trainer supports the member

The trainer guides the assessment, discusses personal goals and follows up on what you have agreed with the member.

Already have an onboarding session?

Fitness Age can become a regular part of your existing approach. Keep what works and use the assessment to support conversations about goals, training and follow-up.

Increase revenue per member

Three revenue opportunities. What would each require?

Premium memberships, personal training and paid assessments are three offers you can build around Alphatek. Explore what each requires and use your own figures to put a scenario together.

Monthly revenue per member

Membership paymentsServices sold to members

Divided by your member count. Membership duration and sales to non-members are separate calculations.

01 / Premium

Give a higher membership tier something concrete.

Fitness Age with a results conversation gives you something specific to include in a premium membership. Members can choose a higher tier with a defined offer. The supplement becomes part of their recurring membership payment, and your centre needs capacity to deliver what is included.

Define the number of assessments with a results conversation each year, a booking type and who invites the member. Set up invitations and reminders in your centre’s own systems.

Set clear limits on what is included. Unlimited testing can use more trainer time than you have allocated. Choose the scope based on your capacity, delivery time and costs.

02 / Personal training

A concrete starting point for the PT conversation.

With Alphatek Fitness Age, a trainer can review a member’s starting point and connect the results to a personal goal. The assessment step can be consistent across trainers. This provides common ground for recommending relevant support, both in the first conversation and at the next review.

When a member is considering PT

Start with what the member wants to achieve. Present different levels of help so the decision is about the support that fits their goal and daily life.

When discussing the next period

Review new measurements alongside the member’s training experience. Discuss what has changed, what remains and whether further PT support is relevant. A change in a number alone does not determine their needs.

Two people look at a tablet together.
NOT CLEARED FOR WEB
Use the review to discuss the goal and the support the member wants.

Make the level of support a concrete choice.

  1. A programme to follow independently

    Guidance and a practical plan for members who want to train on their own.

  2. A short starter package

    Help getting started, with a reassessment as part of the agreed programme.

  3. Closer support

    Personal training and regular conversations about goals, training and adjustments.

03 / Paid assessments

Assessment as a standalone service.

You can offer paid assessments to members outside their included allowance. Make the results conversation part of the service: help the member understand their starting point, choose a focus and consider the next step. A single assessment is one offer; ongoing support is a separate choice.

Assessments for non-members and companies can be a separate revenue stream. They are excluded from the revenue-per-member calculator.

  • Assessment
  • Results conversation
  • Priorities and next step

Agree who pays for what.

An example of a shared rule for your team. Define what you include so the same assessment is not priced differently by different trainers.

Agree who pays for what.
WhoAssessmentPurpose
New member during onboardingIncludedPart of onboarding and a basis for discussing goals and PT.
Premium memberIncluded, with a defined annual allowanceConcrete content for the higher membership tier.
Standard member outside their allowancePaidA clearly defined additional service.
Non-member or companyPaidA separate revenue stream and an opportunity for further contact.

Starting point

What do your own figures show?

Enter your current figures and the assumptions you want to explore. All amounts refer to an average month and the same member base. Enter 0 for any offer that does not apply.

Use one currency and a consistent tax basis for all amounts. Changing the currency only changes the display; it does not convert your figures.

Starting point

Per member today, including any existing membership tiers.

New premium supplement

An assumption you want to explore, not an expectation from Alphatek.

PT packages

One package per purchasing member in the average month, at the same package value in both periods. Enter the centre’s share if the trainer retains part of the sale.

Paid member assessments

Only paid extras sold to members. Exclude assessments included in onboarding, premium memberships or PT packages.

Your scenario · before costs

Start with your own figures.

Complete every field to see revenue per member, each offer’s contribution and the annual difference. No industry assumptions have been prefilled.

These are your assumptions, not our promises. Alphatek has not documented an effect on revenue per member. To find out what actually happens at your centre, the answer is a pilot with defined measures — not a figure from us.

Start with your own figures.

What this calculation includes
  • Membership payments + PT packages + paid assessments sold to members, divided by member count. The premium supplement is added only to the scenario.
  • PT shares refer to purchasing one package in an average month, including first purchases and repeat purchases. They are not the share of members using PT over a whole year.
  • A member can buy both premium and PT. Included assessments are not counted as separate sales. Non-member revenue, growth and membership duration are excluded.
  • System costs, trainer delivery time and other operating costs have not been deducted. The result is not profit, a return on investment or a forecast.

Every offer needs a routine behind it.

Booking and capacity

Create dedicated booking types. Measure the full delivery time, including the results conversation, and allocate capacity for what you include.

A responsible trainer

Agree who leads the conversation, recommends the next step and follows up with the customer.

Invitations through your own systems

Use your centre’s booking or membership system for invitations and reminders. These are routines you set up within your operation.

Training and records

Give trainers a shared approach. Record the source, owner, dates, chosen focus, recommendation and any purchase within your existing routines.

Operational questions

We already offer a free consultation. What does this add?

Look at how your consultation ends today: does the member have a specific goal, an agreed next step and a date for another review? Fitness Age can provide a common assessment basis within your existing approach.

Our trainers are not salespeople. How would this work?

Start with the member’s goals and needs. The trainer recommends a suitable level of support and explains what each offer includes. The member chooses.

Will a premium membership just add more work?

Assessments and conversations take time. Define the allowance, measure delivery time and set a scope you can fulfil. Calculate costs before deciding on price and capacity.

What does it cost to offer assessments?

That depends on system configuration, training, staffing and delivery time at your centre. The calculator shows revenue using your figures. Investment, operating and delivery costs need to be assessed separately.

From assumptions to something you can measure.

A scenario is a starting point for discussion. In a limited trial, you can track what is actually sold, how long delivery takes and which offers members use.

  1. Record your starting point

    Use the same period and definitions for membership revenue, PT sales and paid assessments.

  2. Try a defined offer

    Agree the scope, owner and measures you will track. Record delivery time and costs too.

  3. Review the figures together

    Look at actual sales, usage and resource needs. Consider other changes during the period before drawing conclusions.

Talk to us about your scenario

Making Alphatek part of your gym

Simple to use. Support from the start.

Whichever goal you start with, we help you make Alphatek part of everyday work at your gym.

The Alphatek platform installed in a training environment.
NOT CLEARED FOR WEB
Alphatek in a training environment. We help you choose the size and placement.

Easy to use. Quick to learn.

The system guides each test. Your personal trainers learn to start an assessment, read the results and use them in a conversation with the member.

Robust equipment in several sizes.

The system fits most gym environments. We help you choose a size and position that work for your gym.

We help you get started.

We choose the first concept together and help with installation and training. You get a practical starting point suited to your audience and offer.

A clear next step for the member.

The report gives the personal trainer and member something concrete to discuss. Use the results to agree on training, follow-up and a new assessment.

How does staff training work?

Fitness Age has a mobile-friendly online course of around 15 minutes, with automatic reminders for personal trainers. The other concepts are covered in a workshop based on the offer you want to start with.

Can we follow how much it is used?

Contact Alphatek for an overview of tests and activity on your machine. This describes testing activity; you track membership development in your own systems.

Read more about use and follow-up
Evaluation study

How AlphaPWR measurements compared with a laboratory reference

This evaluation compared concurrent AlphaPWR and laboratory-reference measurements during countermovement jumps. Across 124 analysed jumps, the reported mean biases were small for the assessed metrics. Jump height differed by -0.22% on average, while mean and peak force differed by approximately 1.1% and 1.17% respectively.

How AlphaPWR measurements compared with a laboratory reference

Let’s find a good starting point for your gym.

See the system in a demo and talk to us about your goal, placement and getting your personal trainers started.

Internal media review

All Fitness Age media — not cleared for publication

This local surface shows review status and editorial purpose. It changes no rights, claim or release gate.

Primary balance action

balance-action.webp

image · 1200×2133

Primary balance action

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: consent-review, sample-data, embedded-copy, ui-result-provenance

Secondary balance angle

balance-test.webp

image · 1440×2560

Secondary balance angle

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: consent-review, sample-data, embedded-copy, ui-result-provenance

Result conversation in the revenue chapter

coach-result.jpg

image · 1672×941

Result conversation in the revenue chapter

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: consent-review, third-party-marks, implied-endorsement

Staff-led coaching in centre capability

coaching-live-result.webp

image · 1448×1086

Staff-led coaching in centre capability

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: consent-review, sample-data, ui-result-provenance

fitness-age-animation.webp

image · 540×944

Duration: 9700 ms

Superseded internal result prototype

Disposition: internal-superseded

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: sample-data, embedded-copy, ui-result-provenance, uncontrolled-motion, superseded

Supporting image after a completed activity

fitness-age-celebration.webp

image · 900×1600

Supporting image after a completed activity

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: consent-review, implied-endorsement

fitness-age-result-loop.webp

image · 600×1067

Duration: 9800 ms

Source for a controlled result sequence

Disposition: controlled-derivative-source

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: sample-data, embedded-copy, ui-result-provenance, uncontrolled-motion

The source is withheld because of personal data and an older product interface; this card shows metadata only.

fitness-age-story.mp4

video · 1080×1920

Duration: 22741 ms

Metadata for sanitisation and a new export

Disposition: metadata-only

Register status: retired-from-public · 2026-09-01T00:00:00.000Z

Risks: pii, large-file, product-version, caption-contract, ui-result-provenance

Physical start of the member journey

gym-floor-clean.webp

image · 941×1672

Physical start of the member journey

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: embedded-copy, visible-qr, third-party-marks

Hero person and guided screen

hero-coaching.jpg

image · 941×1672

Hero person and guided screen

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: consent-review, sample-data, embedded-copy, ui-result-provenance

An instructor stands on one leg and demonstrates the start position and execution of balance.

instruction-balance.mp4

video · 1080×1080

Duration: 18067 ms

User-started balance guidance

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: consent-review, caption-contract

An instructor stands on the platform and demonstrates the start position, take-off and landing for jump.

instruction-jump.mp4

video · 1080×1080

Duration: 14200 ms

User-started jump guidance

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: consent-review, caption-contract

An instructor stands on the platform, grips the pull handles and demonstrates the start position and execution of a static pull.

instruction-pull.mp4

video · 1080×1080

Duration: 22900 ms

User-started pull guidance

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: consent-review, caption-contract

Primary jump action

jump-progress.jpg

image · 1350×2400

Primary jump action

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: consent-review, sample-data, embedded-copy, ui-result-provenance

Screen and phone mechanism in delivery

platform-and-phone.png

image · 777×695

Screen and phone mechanism in delivery

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: sample-data, embedded-copy, visible-qr, ui-result-provenance

Visible installation in the acquisition chapter

platform-wide.jpg

image · 2200×1467

Visible installation in the acquisition chapter

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: embedded-copy, visible-qr, third-party-marks

Primary pull action

pull-action.webp

image · 1200×2400

Primary pull action

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: consent-review, sample-data, embedded-copy, ui-result-provenance

General workflow in the retention chapter

real-gym-coaching.jpg

image · 1920×1080

General workflow in the retention chapter

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: consent-review, product-version, ui-result-provenance

Secondary pull angle

strength-test.webp

image · 1440×2560

Secondary pull angle

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: consent-review, sample-data, embedded-copy, ui-result-provenance

Live balance feedback

tv-balance.webp

image · 1200×2099

Live balance feedback

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: sample-data, embedded-copy, ui-result-provenance

Static reduced-motion result

tv-fitness-age.webp

image · 1200×2099

Static reduced-motion result

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: sample-data, embedded-copy, ui-result-provenance, product-version

Jump result view

tv-jump.webp

image · 1200×2099

Jump result view

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: sample-data, embedded-copy, ui-result-provenance

Pull result view

tv-pull.webp

image · 1200×2099

Pull result view

Disposition: editorial-candidate

Register status: web-rights: pending · consent: unknown · UI-result: unknown · third-party marks: unknown

Risks: sample-data, embedded-copy, ui-result-provenance

Unfilled photography briefs

memberFinalResult

staffTraining

pilotReview